as an economics and business student turned designer, my design process synthesizes data-driven insight with a creative, innovative spirit
A UX exploration project for a companion application for the hypothetical AMMA (Asthma Monitoring and Management App) product line, created by Google.org.* The AMMA app is meant to be fit naturally and intuitively into the wearer’s everyday life. Since AMMA is targeted towards the “Parent-Child” customer market, usability was a top priority.
*This is an independent project and has no direct relation to Google.org or GHI
TIDAL* TurnUp is a (hypothetical) synchronous music streaming experience that revolutionizes the way we listen to, share, and discover new music. Practically speaking, TurnUp seeks to combine the best aspects of music streaming and live video to create a more interactive, social, and connected audio experience.
*This is an independent project and has no direct relation to TIDAL
City Lines is a collection of minimalist posters inspired by photographs I have taken during my travels around the world over the past few years. I wanted to challenge myself to create a collection that tied together my love for photography, travel and minimalism. I could not be happier with the finished result and I hope you enjoy my work as much as I enjoyed creating it.
Each piece is available for print. If you would like an autographed edition
An step-by-step framework for how I created my personal brand identity. Learn about the meaning and inspiration behind each carefully selected element of the "Eric Stein" brand.
step 1: empathize
I approach any challenge with a proper design thinking attitude; I keep an open mind and always "get out of the building" to interact with or observe potential end-users. Combining qualitative research with quantitative data analysis wherever possible ensures I fully understand my client's goals and those of the optimal user base.
step 2: define
These empathy-based research findings are taken into consideration in order to define the target user segment and which of their needs should be addressed by the future design. I use this research-derived insight to define a problem statement, relying heavily on "How-Might-We..?" questions and plenty of sticky-notes.
step 3: ideate
Once the problem has been defined, it's time to generate ideas and potential solutions. Sketching and mind mapping are accompanied by a productive mix of imaginative creativity and acute rationality - that is, both in the traditional and economic sense of the word.
step 4: prototype and test
After selecting the most promising idea or ideas from Step 3, I begin working on a minimum viable prototype. Depending on the requirements and restrictions of the design challenge, I may choose to create an interactive prototype using InVision, KeyNote, or the ever-dependable pen and paper. Once the prototype is in the hands and screens of my test participants, I may use a "hands-off" moderation technique and strictly observe their interactions or a "hands-on" approach to walk through a specific user flow.
step 5: refine and repeat
As latent needs become apparent through prototype testing and ongoing personal interactions with users, the prototype will be improved until the final design handoff. Although "design is never done," this human-centered design process ensures that I consistently meed the needs of my clients and their target audience with a satisfying user experience and, consequently, a delightfully invisible design.