personal-branding-cover.png

personal branding

 

In order to introduce myself, let me walk you through the inspiration behind the design of my personal brand identity:

My personal brand is a visual synthesis of the key elements that have shaped me, my personality, and my unique design style.

I believe one of the most fundamental components of a person's identity stem from their roots. – where they come from and what's left a lasting influence on their ongoing development.

The Challenge

 
 
 

head in the (word) cloud

Word Cloud.png
 
 

a few explorations

Logo explorations.png
 
 

the result

logo.png
 

As someone who has spent a significant portion of my adult life abroad, the frequently asked "Where are you from?" has become a welcomed reminder for me to explain just that.

Color palette

The blue and gold in my design are a direct "tip of the hat" reference to my home state – California.

Despite the fact that blue and gold have long been my favorites – the direct result of growing up a die hard San Diego Chargers fan –  blue and gold are the official state colors, which is something I have been exposed to my entire life.

The particular blue tone I chose is a color I've enjoyed since walking around my alma mater's campus as a bachelor's student. Since Pantone 3115 is one of UCSD's accent colors, using it in my brand allows me to accentuate how my experiences at university have created an everlasting influence on my personal and professional development.

The design

In terms of design itself, this logo alludes to my passion for Scandinavian and minimalistic design elements. Although I have always held these things in admiration, living and working in Copenhagen after graduating from UCSD and now living in Oslo, 

In addition, given the uniqueness of my domain – www.ericste.in –  I figured it would be a strategically sound branding decision to to reinforce my domain via the logo itself.

 

Style guide

 
Personal Brand Style Guide.png
 
 

Other recent projects

 UX Case Study: AMMA (Asthma Monitoring and Management Application)

UX Case Study: AMMA (Asthma Monitoring and Management Application)

 City Lines: A collection of minimalist posters inspired by my photography

City Lines: A collection of minimalist posters inspired by my photography